Recent Posts

Influencer strategy or review strategy?

In the world of modern internet marketing and branding, there is a mind-boggling array of available channels for the advertising of products,

Seven Ways To Get Customer Feedback

“We all need people who will give us feedback. That’s how we improve.” A smart quote from a smart business man, named Bill Gates. Lucky for us, with

The Role of Reviews in the Fashion Industry

Puzzle this one out: the same designer dress appears on two separate websites. It's elegant, it's expensive and it's desirable. One site features