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1299 opinions about NIVEA skin care products (within three months)

We couldn't resist the challenge of finding 725 men and women who wanted to test a NIVEA skin care product and write multiple reviews about it. So we dug deep and aimed high. Read the case to find

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How nikon used online reviews to compete with the smartphone industry

Imagine being an established brand in the photography industry, making cameras for over more than a hundred years. What would you do if people started using their smartphone to take everyday

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How online reviews boosted LELO HEX condom sales by 245%

Holland’s biggest online retailer in adult toys hired us to boost their sales with online reviews for a new, revolutionary condom in their shop, called LELO HEX. The results were stunning.

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4 Pitfalls To Avoid When Bringing A New Product To The Market

I am fortunate enough to talk with marketing managers working at the world’s biggest brands. Many of them find it a challenge to launch new products