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4 Pitfalls To Avoid When Bringing A New Product To The Market

I am fortunate enough to talk with marketing managers working at the world’s biggest brands. Many of them find it a challenge to launch new products without a real differentiator within the new

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What's More Important: Quality of Reviews vs Volume And Rating

When it comes to reviews affecting the purchase decision of your online customer, three factors play a huge role: number of reviews, a perfect star rating and a quality review. Yet, many

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How many reviews does it take to make a purchase decision?

When you start outlining your review marketing strategy, one of the first questions that come up is: how many reviews do we need to make a difference? According to some scientific researchers, the

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Why Online Reviews Should Be Part Of Your Online Marketing Strategy

Imagine yourself buying a new audio system. Would you make a purchase, because the ad promises it's everything you've always wanted? Or would you first google your brains out to read what other

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Five reasons why you don’t have to incentivize consumers to write reviews

The story of the Indian Hotel Manager

Have you ever backpacked in a foreign non-western country where tourists are a major source of income? India, Mexico, Morocco or Indonesia for example? If so,

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Proving The Sales Effect Of Online Reviews With A Boring Product

‘What are the sales effects of online reviews?’ is one of the first questions prospects ask us. It’s a fair question and easy to answer: they are GREAT! Yet, somehow this doesn't always convince

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Report: importance of online reviews calls for more transparency

Since online reviews play an increasingly larger role in the decision-making process of consumers, it is very critical that they are reliable.

Today, the Netherlands Authority for Consumers and

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Three Effective ways to get more Online Reviews for your product

Are you selling your products online? Then you probably know that having authentic reviews close to that ‘buy button’ can influence your conversion in a positive way. 

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When do online reviews start looking as too good to be true?

Everyone loves to get compliments. Especially brands. You would say, that having positive product reviews online can only do good to your sales, right? Well, it turns out that the credibility of

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How negative reviews benefit your online sales

Are you thinking of activating an online review campaign to boost your online sales? Then you’re probably nervous as a pig in a bacon factory. You’re wondering: “Will they give me a standing

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Recent Posts

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4 Pitfalls To Avoid When Bringing A New Product To The Market

I am fortunate enough to talk with marketing managers working at the world’s biggest brands. Many of them find it a challenge to launch new products