I am fortunate enough to talk with marketing managers working at the world’s biggest brands. Many of them find it a challenge to launch new products without a real differentiator within the new
When you start outlining your review marketing strategy, one of the first questions that come up is: how many reviews do we need to make a difference? According to some scientific researchers, the
Imagine yourself buying a new audio system. Would you make a purchase, because the ad promises it's everything you've always wanted? Or would you first google your brains out to read what other
The story of the Indian Hotel Manager
Have you ever backpacked in a foreign non-western country where tourists are a major source of income? India, Mexico, Morocco or Indonesia for example? If so,
‘What are the sales effects of online reviews?’ is one of the first questions prospects ask us. It’s a fair question and easy to answer: they are GREAT! Yet, somehow this doesn't always convince
Since online reviews play an increasingly larger role in the decision-making process of consumers, it is very critical that they are reliable.
Today, the Netherlands Authority for Consumers and
We couldn't resist the challenge of finding 725 men and women who wanted to test a NIVEA skin care product and write multiple reviews about it. So we dug deep and aimed high. Read the case to find
Are you selling your products online? Then you probably know that having authentic reviews close to that ‘buy button’ can influence your conversion in a positive way.
Imagine being an established brand in the photography industry, making cameras for over more than a hundred years. What would you do if people started using their smartphone to take everyday