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What's More Important: Quality of Reviews vs Volume And Rating

When it comes to reviews affecting the purchase decision of your online customer, three factors play a huge role: number of reviews, a perfect star rating and a quality review. Yet, many

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How many reviews does it take to make a purchase decision?

When you start outlining your review marketing strategy, one of the first questions that come up is: how many reviews do we need to make a difference? According to some scientific researchers, the

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Why Online Reviews Should Be Part Of Your Online Marketing Strategy

Imagine yourself buying a new audio system. Would you make a purchase, because the ad promises it's everything you've always wanted? Or would you first google your brains out to read what other

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Five reasons why you don’t have to incentivize consumers to write reviews

The story of the Indian Hotel Manager

Have you ever backpacked in a foreign non-western country where tourists are a major source of income? India, Mexico, Morocco or Indonesia for example? If so,

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Proving The Sales Effect Of Online Reviews With A Boring Product

‘What are the sales effects of online reviews?’ is one of the first questions prospects ask us. It’s a fair question and easy to answer: they are GREAT! Yet, somehow this doesn't always convince

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Report: importance of online reviews calls for more transparency

Since online reviews play an increasingly larger role in the decision-making process of consumers, it is very critical that they are reliable.

Today, the Netherlands Authority for Consumers and

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1299 opinions about NIVEA skin care products (within three months)

We couldn't resist the challenge of finding 725 men and women who wanted to test a NIVEA skin care product and write multiple reviews about it. So we dug deep and aimed high. Read the case to find

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Three Effective ways to get more Online Reviews for your product

Are you selling your products online? Then you probably know that having authentic reviews close to that ‘buy button’ can influence your conversion in a positive way. 

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How we gathered more than 125 reviews in four weeks for the Nikon Coolpix camera

Nikon wanted to support the market introduction of its three new Nikon Coolpix models by collecting a sufficient amount of online reviews on strategically important websites. So we gave it to 'em.

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How online reviews boosted LELO HEX condom sales by 245%

Holland’s biggest online retailer in adult toys hired us to boost their sales with online reviews for a new, revolutionary condom in their shop, called LELO HEX. The results were stunning.

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What's More Important: Quality of Reviews vs Volume And Rating

When it comes to reviews affecting the purchase decision of your online customer, three factors play a huge role: number of reviews, a perfect star