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How to Respond to Negative Reviews

You're responsible for overseeing a massive enterprise with a worldwide customer base, so naturally you understand the gravity of consumer reviews. You care about your customers, and you're always

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How online reviews influence Millennials buying an Audio Hifi product

Meet Anne: 27, dressed attractively in stylish clothes from quality brands, the newest Samsung smartphone in her pocket and well aware of what is hot right now. She’s a bit restless and suffers

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4 Pitfalls To Avoid When Bringing A New Product To The Market

I am fortunate enough to talk with marketing managers working at the world’s biggest brands. Many of them find it a challenge to launch new products without a real differentiator within the new

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What's More Important: Quality of Reviews vs Volume And Rating

When it comes to reviews affecting the purchase decision of your online customer, three factors play a huge role: number of reviews, a perfect star rating and a quality review. Yet, many

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How many reviews does it take to make a purchase decision?

When you start outlining your review marketing strategy, one of the first questions that come up is: how many reviews do we need to make a difference? According to some scientific researchers, the

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Why Online Reviews Should Be Part Of Your Online Marketing Strategy

Imagine yourself buying a new audio system. Would you make a purchase, because the ad promises it's everything you've always wanted? Or would you first google your brains out to read what other

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Five reasons why you don’t have to incentivize consumers to write reviews

The story of the Indian Hotel Manager

Have you ever backpacked in a foreign non-western country where tourists are a major source of income? India, Mexico, Morocco or Indonesia for example? If so,

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Proving The Sales Effect Of Online Reviews With A Boring Product

‘What are the sales effects of online reviews?’ is one of the first questions prospects ask us. It’s a fair question and easy to answer: they are GREAT! Yet, somehow this doesn't always convince

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Report: importance of online reviews calls for more transparency

Since online reviews play an increasingly larger role in the decision-making process of consumers, it is very critical that they are reliable.

Today, the Netherlands Authority for Consumers and

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1299 opinions about NIVEA skin care products (within three months)

We couldn't resist the challenge of finding 725 men and women who wanted to test a NIVEA skin care product and write multiple reviews about it. So we dug deep and aimed high. Read the case to find

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Recent Posts

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How to Respond to Negative Reviews

You're responsible for overseeing a massive enterprise with a worldwide customer base, so naturally you understand the gravity of consumer reviews.